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Tanzania launches UK consumer marketing campaign starting 10th July.
We're partnering with Sky TV and 'Travel Africa' to increase UK visitor numbers, with a campaign entitled "Live Out Your Wildest Dreams".
See the ad here >>> |
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Digital TV campaign with Sky |
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For our target audience, traditinal media stills plays a part, so we've created a TV campaign.. but not in the traditional sense!
It's a 4-week digital TV campaign that uses sophisticated modern targeting techniques to allow TTUK to reach only those in the right age brackets (40yr+); with household incomes of over £100k and a history of interest in wildlife-related holidays.
The geographical emphasis will be on the South East, but will have national exposure and will reach around 250,000 highly targeted homes.
We've created a 30-second film highlighting that Tanzania is the place for those who have dreamt of a safari. See the ad here>>>
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What does the 30-second ad say? |
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Everyone dreams of a safari;
Especially in the world-famous Serengeti.
In Tanzania you’ve the chance to …
See all you’ve dreamt of seeing;
Hear sounds you’ve dreamt of hearing
Stay in places you’ve dreamt of staying;
And do things you’ve dreamt of doing.
Live out your wildest dreams; in Tanzania
See the ad here>>> |
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'Travel Tanzania' by 'Travel Africa' |
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We're also producing 'Travel Tanzania' - a 76-page special edition of Travel Africa magazine that will be dedicated to our award-winning destination.
The release date will be confirmed in due course, and there will be print and digital versions of the magazine. |
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